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Search Results for Author 'Hardie, Bruce G. S.':

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Tracking Customers Who Leave Without Saying Goodbye

Idea posted: August 2015

Institutions: Columbia Business School    London Business School   

Authors:

Customers can stop interacting with a company in one of two ways: they inform the company that they are leaving (such as when they cancel a subscription to a magazine)…

  READ MORE   PIN TO MY IDEAS Idea #538

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